Really disapointed. Microsoft has not learned anything. Next time I will think twice before buying a product.
A. Not only still you Customer Experience guys refer to updates with numbers like 8107, or 7.10.8107, "mango" "tango" "pango" but haven't fixed the whole mess around Windows Phone 7.5 which is 7.10 or go figure to explain to a person who doesn't care, and yet so far you think you do good. Apple has come to something simple. iOS the name and updates are 1.1, 1.2, 1.3 1.4, 1.5 regardless of carriers. Sure you have to apply HW specific updates, sure you can alter the 1.2 or 1.3 depending on carrier settings, but for the GOD sake it's plain SIMPLE.
B. After that you release an update without Updating the History Update Page, without anouncing it elsewhere even for 1-2 days, or hours! What kind of mess is this? You don't even know how to play marketing on a simple update. Like be ready, document the changes and throw it online simultaneously saying Windows phone 7.5.3 is no ready to download. Plug your Zune Device. HOW hard is this ? HOW hard is this ?
C. Instead of "releasing" an update you make it a so CUSTOMER dissapointing scenario where buddies ask "hey dude I got an update last night!" and the other one replying... "come on dude, I haven't seen any updates for weeks" what kind of Customer experience is this?
D. Release the updates when you're ready. When you're so ready that the global switch just needs to be on to be available to everyone. HOW hard is this? Instead of releasing the 7740 in a manner of waves, just wait few weeks till it's been all tested on all carriers (the poor ones) and then say: It's Ready for ALL. HOW hard is this?
E. Release often, release early. I know it's some corny UNIX-like, apple-like fool strategy but hell it WORKS to the customers to be convinced that they are not alone! Someone is giving them love every-little and while. Yes, i wanna be fooled. Small updates, fixing glitches, while waiting for bigger updates.
I could carry on more, i'm just tired. I'm really tired in investing to a platform who seems to have not get the message of where the customer satisfaction is. I knew Microsoft was really bad on marketing, I know Apple is full of blatant lies, but guys, your way isn't working so far. If you can't convince us that you have the power and the knoledge to achieve what Apple achieves with only one product ( Software written for one product -iOS only for iphone, OSX only on macs- rather than software written for different products -Windows phone for WP OEM phones, Windows for OEM PC's- ) then why shall I invest in a platfrom thats too little too late?
Sorry for my bad english, ain't my mother language.Thank you.
January 06, 2012
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