Thursday, May 31, 2012

Check Domain Availability Before Selecting A Company Name ...

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Domain names are an important aspect of a business?s success. Business owners should check domain availability before committing to a company name or developing a website. If the name of the company is not available, business owners must select another name that relates to the products or services the business provides.

Domain names play a significant role in the search engine ranking process. Domain names containing keywords will be ranked higher. Select domain names containing keywords to increase visibility, ranking position and sales.

Here are a few tips to help companies select domain names and improve chances of revenue increase:

1. Find a Domain Registration Company

Select a reputable domain registration company. One reputable domain registration company is GoDaddy.com. This website has a comprehensive list of every available domain listed. Simply type in the domain name being considered, and the database will return the status of the domain name. The process usually takes less than one minute to generate the results. Once the results are generated, select the best and most effective name for the company available.

2. Complete the Registration Process and Pay For the Domain Name

Luckily for business owners, domain name registration is inexpensive. Domain name registration is offered free with hosting services. Numerous companies offer website hosting for $5 or less per month. Many hosting companies offer free services. Free services typically do not offer enterprise-level support or features, but it is great for start-ups with limited capital.

After the registration process is complete, users will not only have a domain name, but they will also have a virtual server to host the site and a server to store captured data. In general, users registering for a domain name through a hosting service will also receive other hosting benefits. Hosting services typically include:

1. Adequate to Unlimited Bandwidth

2. Adequate to Unlimited Disk Space Available

3. More than 5 GB Storage

4. Ninety-nine Percent to 100 Percent Guaranteed Uptime

5. Twenty-four hours and Seven Days Per Week Customer Service

6. Option of Dedicated, Shared or Virtual Private Server Hosting

7. Control Panel Access

8. One or More Email Addresses

9. Choice of Windows or Linux Operating System

10. Site Database

11. Add-On Domains

Hosts offering these basic services will address the needs of most companies. The only major concern will be the amount of disk space or memory, bandwidth and storage offered. Companies handling large amounts of customer data or data-intensive graphics will require more disk space or memory than other companies. These companies will be required to upgrade to professional packages to handle the data flowing through the website. Business owners should anticipate traffic flow and data to determine the amount of memory, storage and bandwidth necessary for optimal performance.

3. Optimize the Website with the Domain Name in Mind

The optimization process of any website will involve the domain name. Experts who study major search engine algorithms know that search engines will rank a website higher if it has the same name of a common search phrase. For instance, ?how to make a website? is a common search phrase. A domain name of www.howtomakeawebsite.com will rank higher than websites of a similar topic with a different domain name. Use popular keywords or phrases to improve search engine ranking.

Keep in mind, however, that the website must remain relevant long-term. Select a domain name that has longevity and will stand the test of time. Experts can help companies select names. Alternatively, a brainstorming session with trusted friends and colleagues could also help to generate an appropriate name. Once the name is selected, all other business documentation can reflect the domain name and associated email addresses. Companies with effective domain names appear professional and will gain more credibility in the industry.

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