By John Letzing
Facebook may still have a long way to go in terms of?competing with Google in terms of the effectiveness of their online display ads, according to data released today.
Online ad consulting firm Wordstream says Facebook?s so-called clickthrough rate, or the number of times users click on an ad they see, was 0.051% in 2010, while the average for US banner ads is 0.1%.
Google?s rate stands at 0.4%, according to the data.
Facebook is gathering steam before its end-of-week IPO, and yesterday raised price range to as much as $38 share, but advertising revenue is going to remain a key focal point.
Wordstream created a massive infographic to compare the two companies? advertising, grading Google slightly above Facebook overall, though it does note that this is ?for now? and that Facebook has had different objectives that could be changing.
?David Benoit contributed to this post.
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