Wednesday, July 11, 2012

Internet is the Most Important Biz Tool HR, Recruiting, Social Media ...

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There are some who have flocked to it like sheep.

In particular, the recruiting industry has proven to embrace new technology quicker than most. ?Back when I made my recruiter debut, we were?still?mailing job descriptions and collateral material via postal service / stamp / envelope / letterhead to candidates ? which ultimately meant we had to wait at least a week to follow up with that candidate. ?And we usually did a little dance when a resume was faxed in, for it meant that the candidate was up-to-date on technology.

Many of our clients were embarrassed by their websites, the sites weren?t the best and updates were slow to happen. They were?far happier?to just mail to us the ancillary, printed materials which included benefits? specifics, company information, detailed job descriptions, and community demographics. ?This information was forwarded to potential candidates along with an intro letter flawlessly worded and spaced on our firm?s letterhead and business card, which was perfectly paper clipped (with a white paper clip only) to the packet.

Precision was key.

Every part of the candidate packet was precisely what our Managing Director dictated. ?The image of the firm and our client was on the line. ? When the internet became more commonly used, company websites improved dramatically and email was utilized more often to exchange specific job details. ?The speed of a full recruitment increased, communication excelled?,?or did it?? As we move forward with all things new media,?that?speed continues to pick up. ?Web-based profiles, Boolean strings, Google, Online resume searching software and social and business networking sites seem to be changing the face of the game?,?or are they??We still hear, ?Just pick up the phone.?

Most recruiters, and business professionals ? for that matter,?still list the phone as their number one tool.

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I attended a software / innovation awards banquet in Los Angeles several years ago. ?Tony Perkins, former owner of?Red Herring?magazine and founder and editor of?AlwaysOn.GoingOn network, was the keynote speaker at the awards. During his presentation, he showed a video clip of interviews that were conducted with several 10-year olds. They were asked a couple of tech questions and then given flashcards that said things like TV, cell phone, computer, internet, cable, iPod, video games, car, etc on each one. These kids were then asked to put the cards in the order of importance to them, first being the item they would not want to live without or what they foresaw as the most important. ?Without fail, they listed?internet?and?computer?as number one and two as the most important items. That was several years ago, they were ten years old at the time. Think of where social media has gone in that short amount of time. ?Think of how old these kids are now ? just entering the workforce, perhaps?

And 15 years from now?

During the last five years, Perkins? network has struggled to survive but his message was clear.?Those kids ? our kids- ?are the future; they,?as young as they were,?recognized what was important and relevant. In recruiting / hiring / business,?our?brains?are our most important tool. ? The three-legged stool?that?brain sits upon is the phone-computer-internet combo. ?Could be a mobile device, could be an iPad or tablet,?or could be a computer with an internet connection and a desk phone.

What is relevant for me may not be for you. And what is relevant for you, may not be for me. With what we have faced and the hole we are still climbing out of,?if?it?s working for you,?if?your system is good,?well?,?then you have been either lucky or very smart. ?If not? ?May be time to change your strategy or perspective.

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It has most definitely changed how we do business today. ?What does this mean for tomorrow?

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?photo credit


Bonus Track!Rayanne Thorn,?@ray_anne?is the Marketing Director for online recruiting software company,?Broadbean Technology.? She is also a proud?mother of four,?happily engaged to Tom, residing in Laguna Beach, California, and a daily contributor for Blogging4Jobs. ?Connect with her on?LinkedIn.??

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Source: http://www.blogging4jobs.com/business/most-important-business-tool-internet/

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