Do you have a precise ?ideal prospect profile?? If not the odds are your real estate marketing is far underperforming its potential while your competition is taking advantage of your lack of focus?
Why Do You Need an Ideal Prospect Profile for Real Estate Investing?
An ideal prospect profile is critical for targeting your marketing. Only by better targeting your marketing and honing in one the best prospects will you yield the maximum conversion ratios and total ROI, while reducing your work load for each real estate investing deal completed.
More specifically, this means getting the right message to the right people who are the best fit for what you are offering, whether it is to buy their homes, sell or rent them a home or solicit them as a private mortgage lender.
Unfortunately while many real estate investors get the basics of targeting and attempt to brand themselves in rough niches or market to specific groups they are not going anywhere deep enough to either identify who they are really trying to reach or honing their marketing messages to them effectively. After all, if you don?t know exactly who you should be marketing too, how are you going to achieve the ?right time, right place, right medium? combo needed for effective marketing, let alone hit the right points?
This is exactly why a well-defined ideal prospect profile is one of the first essential steps for any marketing.
What Should Your Ideal Prospect Profile Include?
An entire book could easily be written on this topic but the bottom line is the deeper and more precise you go the more effective your real estate marketing will be.
Your profile should pin point exactly who your ideal (those most likely to ?buy?) prospects are by defining items including the following:
- What do they do for a living?
- How much money do they make?
- How much do they have in savings?
- What sex are they?
- Are they single or in committed relationships?
- Do they have kids?
- How old are they?
- Where do they live?
- What do they do in their spare time?
- What are their favorite consumer brands?
- What are their shopping habits?
- What are their biggest fears?
- What are their most craved hopes & dreams?
- What is the best time to reach them?
- Which is the best medium for connecting with them?
Putting Your Ideal Prospect Profile to Work
By putting all of this information you know have a crystal clear picture of who you are marketing too, what they want, what they don?t want, what will make them pull the trigger and exactly when the best time is to send your messages and in what form of media.
You can use this data to acquire highly targeted lead lists for different types of real estate marketing campaigns as well as selecting who to show your advertising too and selecting the most effective channels.
Try it and watch your conversion ratios sky rocket as well as the amount of free time you have and the number of real estate investing deals you can do.
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